A history of passion for the customer
Passion for the customer has always been the driving force behind TOUS's tireless pursuit of innovation. When Salvador Tous Blavi and his wife Teresa Ponsa Mas decided to expand their watch retail and repair business on Carrer del Born in Manresa (1951), they focused their efforts on ensuring that the new premises would reflect the quality their customers deserved. The discovery of the original designs for the shop is evidence of that effort.
Passion for the customer goes beyond merely selling an excellent product and having outstanding facilities, successes that Rosa Oriol was well aware other brands could, and did, have. And so, in little over a decade (1970-1980), she transformed a shop designed in the style of the time into an innovative, unique and distinctive business, as Pilar Vilella—one of the shop's first employees—relates when she says that Rosa listened to her customers, gave them advice and proposed ways to customize their jewelry in the workshop’s back room.